Virat’s Charm Working in Audi’s Favor to Boost Brand Visibility in India

Audi A4

Virat Kohli, the captain of India’s Test Cricket, is marching towards a milestone, which was earlier crossed only by the leading men of Indian cricket team – Sachin Tendulkar and M.S. Dhoni. Kohli has recently struck an 18-month, Rs. 5crore deal with Audi India representing the German brand in India as the brand ambassador.

So, here’s another leading cricketer from the Indian team with a fondness for fast cars, needless to mention the four intertwined rings. Kohli already owns his third Audi and like the other two German cars in his garage (Audi Q7 and Audi R8) the new R8 LMX is also a flagship model with mean laser eyes – a super limited model! This ultra limited model is not only the most powerful Audi in Kohli’s possession, but also the most powerful in the brand’s line.

Audi India’s Operations Head, Joe King handed over the keys of the brand-new R8 LMX [...]

Audi, the German luxury car manufacturer started production of the next big Audi - Audi A3 Sedan, at its Aurangabad plant, in the state of Maharashtra in July 2014. After the Audi A6, the Audi A4, the Audi Q5, the Audi Q7 and the Audi Q3, the Audi A3 Sedan will be the sixth model to be produced at the plant. The Audi A3 Sedan will be launched in the Indian market soon.

In a market that was earlier dominated by small budget cars, the rivalry between luxury carmakers is now heating up. India has turned out to be the latest stage for the contest between the leading luxury car manufacturers like Audi, Mercedes-Benz, and BMW. They have started launching several new luxury models, which are popular in the global car market, in India too! What has brought about the change of tide towards the luxury car market in India? Why does it make sense for leading luxury brands like Audi to focus on Indian markets? Read on to find out!

Surging Sales Compel Luxury Car Manufacturers to Go Native

The sales of luxury cars in India have increased almost seven-fold in the past seven years. The rate of growth could go on for the next few years as well, thanks to the continuing increase in the number of affluent Indians. Last year, luxury car sales have grown [...]

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